2023/02/19 (173.036) – … & XETR-ADS

This Week, The Bulls Have To Defense
The Price Action Area Above 137.10 EUR And/Or 137.06


Our German DAX is on a short leash because the fear of inflation

Greater interest rate concerns have slowed down the German stock market, last week.
As a sentiment killer, reference was made to the continued high inflation on the stock exchange. ECB Executive Board member Isabel Schnabel warned of the danger that the financial markets underestimated the stubbornness of inflation – and thus also the measures needed by the ECB to contain it. “The specter of inflation remains unconquered,” said one market participant in Frankfurt. In Germany, producer prices (PPI) rose by 17.8 percent compared to the previous year. Thanks to falling energy costs, they fell by one percent compared to the previous month – which is significantly less than forecast. Expectations, on the other hand, were for a decline of between 1.5 and 3 percent. Stockbrokers have been complaining for weeks that economists are currently very often wrong when assessing price data, thus raising false expectations on the market. Be that as it may: It was once again a difficult day for the DAX, which started the weekend down 0.3 percent to 15,482 points. In doing so, he reduced part of his loss towards the end, the daily low was at least 15,300 points.
On a weekly basis, the leading index gained around 180 points. The EUROSTOXX50 was 0.5 percent lower at 4277 digits.

Rating agency sees longer Adidas in the red

In view of the expected losses in the current year, the rating agency Moody’s has downgraded the sporting goods group Adidas.
Instead of “A2”, Moody’s only rates the number two in the global sporting goods market as “A3”, the seventh best of 21 levels on their scale. The agency said the outlook remains negative. The new CEO Björn Gulden had announced a loss of up to 700 million euros last week, which is primarily the result of the separation from scandalous rapper Kanye West as the designer of the lucrative “Yeezy” product line. Adidas shares lost 0.9 percent, at least.

However, the average adidas target price of various analysts is currently €159.54.
The difference between the average price target and the current price is +11.86%. With a distance of +77.01% to the average target price, the Under Armor share performs best in comparison to the competition. If you have an overview of all analyzes about the Adidas share from the new year 2023, 5 analyzes were published in which the stock exchange light was green; 13 were yellow; and or also 6 even red.
That`s why, the Adidas Akrie is not and will not remain a darling of the stock market.

Nevertheless, I think that the worst can be left behind, since the political problem child has now finally been separated (not a pronounced friend of the Jews). 
Don`t understand me, don`t understand my german compatriots; but this bahavior is not tolerable here in my homeland germany. It`s the year 2023 (christian gregorian calendar) – and he`s 80, 90 years too late, to think to be accepted here in Germany. Even we`re in germany also for freedom of speech; how americans proudly argues. Oky, that`s fine. But be a man and/or woman – and take the respond for the consequences. And stay civilized. That´s why, no one of my germans spend a cry about this desaster anymore. But there is also no buttom to delete memories. And that`s why the future for the adidas share looks cold; even bevore a winter storm. Vecause we don`t know what the future will bring. But in one point i`m pretty sure. It will not go lower! How? That`s why this long conservative turndaround Technical Analysis 4XSetUp in the Adidas share. Because, now it’s time to bring the in-house repetition to shine again – and let profitable numbers speak for themselves! And I assume that’s what this 4XSetUp is aiming for. However, this is again with a stop price mark. Because if inflation stays up and the Yield Cruve remains attractive, the Adidas share can of course come under pressure again. And that despite the fact that, despite the whole geopolitical environment (Ukraine war) and or inflation, in our so-called West, it developed independently of the DAX, the global stock markets, in 2022.

And now let`s get an overview, about all published analyzes about the Adidas share, this year 2023

2023/02/13        adidas Buy   Deutsche Bank AG 2023/01/31      adidas Reduce Baader Bank
2023/02/13        adidas Hold   DZ BANK 2023/01/27      adidas Buy Warburg Research
2023/02/10        adidas Neutral   Goldman Sachs Group Inc. 2023/01/26      adidas Neutral JP Morgan Chase & Co.
2023/02/10        adidas Buy   Warburg Research 2023/01/26      adidas Sell Hauck & Aufhäuser
2023/02/10        adidas Neutral   Goldman Sachs Group Inc. 2023/01/26      adidas Sector Perform RBCCapital Markets
2023/02/10        adidas Buy   Deutsche Bank AG 2023/01/26      adidas Neutral Goldman Sachs Group Inc.
2023/02/10        adidas Reduce   Baader Bank 2023/01/25      adidas Underperform CreditSuisse Group
2023/02/09        adidas Neutral   UBS AG 2023/01/25      adidas Underperform CreditSuisse Group
2023/02/09        adidas Sector Perform   RBC Capital Markets 2023/01/16         adidas Sector Perform RBC Capital Markets
2023/02/09        adidas Neutral   JP Morgan Chase & Co. 2023/01/12        adidas Neutral Goldman Sachs Group Inc.
2023/02/09        adidas Hold   Jefferies & Company Inc. 2023/01/09        adidas Sector Perform RBC Capital Markets
2023/02/03          adidas Buy   Deutsche Bank AG
Sentiment And Voices is at “hold”
Technical Indicators RSI are at “hold”
Technical Analysis SMA are also at “hold”
These is a systematic 4XSetUp Technical Analysis about the german Adidas share

Significant changes in mood or the frequency of communication allow precise conclusions to be drawn about the current image of a share in social media. At Adidas, no significant changes in the mood could be identified in the past four weeks. That`s why, the stock is an “Hold”. However, an increase in communication frequency was registered. i.e. In recent weeks there has been more talk about the company. Overall, Adidas therefore receives a “Hold” rating at this level.

The Relative Strength Index, abbreviated as RSI, indexes the movements of stock prices over a 7-day period by relating the upward movements to the number of movements. The norm range is from 0 to 100. The Adidas RSI is 64.49, which considers the situation as neither overbought nor -sold. This results in an evaluation as “Hold”. The RSI25 extends the calculation period to 25 days. The RSI for the Adidas is floating at 51.08. This is considered an indicator of a neither overbought nor oversold situation, to which a “hold” is assigned. Overall, we therefore assign the rating “Hold” to this category.

A look at the technical development of a stock using the moving average can be used to determine the current trend of the security. Let’s look at the moving average of the closing price of Adidas stock from the last 200 trading days. This value is currently EUR 145.84. The last closing price (EUR 144.92) is at a similar level (difference -0.63 percent). On this basis, we rate the stock as “Hold” What does this calculation look like if you determine the moving average based on the last 50 trading days? For this (EUR 138.41), the last closing price is also close to the moving average (+4.7 percent deviation). The Adidas share is therefore also given a “hold” rating on this short-term basis. The Adidas share is therefore provided with a “Hold” rating for the simple chart technique.